"How Fritz Kola became Fritz Coola"

In this video, we present a brand activation concept for FRITZ KOLA, developed and showcased in our Brandship, the House of Music.

Inspired by FRITZ KOLA's bold brand identity, we developed a fitting musical direction and turned the product itself into a mascot character. The mascot leads through the story and shows how a FRITZ KOLA activation could play out in a real-world setting.

The concept brings the brand's urban attitude to life through a mix of formats: live showcases, sound installations, a curated food and drink menu, a future-facing hub, and additional interactive touchpoints that reflect the rebellious spirit of FRITZ KOLA.

This case study shows that the approach is flexible and works across categories. By combining creativity, music, and live interaction, we can translate a brand's identity into an immersive event experience built around energy, culture, and participation.