"How we created an ABX experience at the HHV store Berlin"

At HHV Store Berlin, one of the city's key destinations for urban lifestyle culture, music, fashion, and streetwear converge. With an extensive selection of vinyl records, sought-after sneakers, and contemporary apparel, HHV has built a strong reputation across Europe and attracts visitors from around the world.

We were commissioned to design and implement a visually striking display and a cutting-edge sound system inside and outside the store. Our team at 2TRonics activated the surrounding streets with a mobile showcase, drawing passersby into the space. Inside, we presented a curated sneaker selection enhanced with touch-activated sound technology. Each interaction triggered hip-hop–inspired sounds, creating an authentic, interactive connection with HHV's core audience in Berlin.

In addition, we developed a custom iPad application that allowed visitors to create hip-hop beats through intuitive swipe gestures. The user interface incorporated elements of the HHV logo, seamlessly integrating the brand's visual identity into the experience. This interactive setup combined music, technology, and corporate identity into a cohesive, hands-on playground.

The experience was complemented by live finger-drumming and DJ performances. The strong audience engagement and energetic response reinforced HHV Store Berlin's role as a central hub for urban music culture and lifestyle.