"From coffee beans to sound: a musical research lab"

When developing product showcases, we differentiate between two types of brands. On the one hand, there are sound-driven brands—such as manufacturers of musical equipment. Their products naturally produce sound, which makes it easy to turn a presentation into a live performance at trade fairs or marketing events.

The film explores a wide range of sonic associations linked to one of Germany's most popular beverages: the crack and shake of coffee beans, the mechanical rhythms of coffee machines, the rustle of bean bags, and the satisfying slurp of a freshly brewed cup. Using our technical setup, we captured these sounds and transformed them into music—performed live.

The result is a standout visual and sonic piece for trade fairs and marketing events, as well as strong social content—turning an everyday product into a multisensory brand experience through sound.