"How we turned a mobile loudspeaker into a showcase."

The Adam Hall Group operates internationally in the development, production, and distribution of professional solutions for the entertainment and event industry, as well as fittings and accessories for transport cases. Headquartered in Neu Anspach, Hesse, LD Systems is one of the group's core audio brands.

For the launch of the MAUI5Go sound system, we were commissioned to develop a live sound branding concept that would serve as the foundation for both a showcase performance and an image film. Based on in-depth brand and product profiling, we composed a modern, dynamic electronic track tailored to the acoustic identity of LD Systems. The composition incorporated the brand's sound logo and featured recorded vocals that embedded both the product and brand name as a memorable acoustic signature.

As the MAUI5Go is a fully mobile, battery-powered speaker system designed for fast and flexible setups, the film opens with an outdoor recording at the iconic Cassiopeia club in Berlin. The raw, urban surroundings establish a strong connection to Berlin's music-driven lifestyle and align with LD Systems' contemporary brand image.

The second part of the film was recorded live at Prolight+Sound 2022 in Frankfurt. During the performance, the LD Systems logo was creatively visualized on a 10 m² LED wall, synchronized with the music and complemented by the artists' costumes. The result was a striking audiovisual performance that generated strong engagement and enthusiastic feedback both from the live audience and across social media channels.