ABX grew out of the Sample Music Festival (2015–2025), an international meeting point for artists performing with MIDI controllers and turntables. These are performance-first instruments that can play any sound—so brands can be performed, not just advertised.
After years of building live showcases for audio brands at trade fairs, we realized the format works far beyond music tech. ABX connects street-born performance culture with brand storytelling through a global artist network and deep technical craft—creating moments people feel, film, and remember, while opening more fairly paid opportunities for artists.
I'm a musician and founder of the Sample Music Festival. I also wrote a thesis on the subject of turntablism to legitimize it as a fully fledged instrument. As the general manager of SHOWBRANDLOVE I coordinate all projects and run the business.
I'm an experienced event coordinator for top brands and an artist relations manager. My passion for music and urban art gives me a unique insight into the culture, and I'm always looking for new ways to bring creatives together at ABX.
I'm an innovative finger drummer and music teacher with a soft spot for MIDI controllers and new tech. I research, compose, and create live sound experiences for clients and partners of ABX.
I'm a graduate music educator, performer, and sound designer with an insatiable drive for electronic music and field recordings—an experienced education and product specialist at ABX.
I'm an interactive designer, musician, and visual artist with a strong aptitude for digital technology and content creation—essentially a nerdy hacker making art for ABX.
I'm a scratch champion, artist, and highly experienced business filmmaker with a passion for synthablism and AV technology. I work at ABX developing cutting-edge multimedia projects for clients worldwide, and I love Italian cuisine.
Technology evolves so fast and we have so many ideas per minute, by the time you´ve finished reading this site it´s basically already out of date! Let´s talk instead.
Event Opener
