"How We Turned a Hotel Brand into a Live Audiovisual Showcase."

The Radisson Hotel Group is an international hospitality group with nine hotel brands and more than 1,100 hotels in operation and under development across EMEA and APAC.

The goal of our collaboration with ABX was to translate Radisson's brand values into an artistic context and connect the brand with a culturally driven audience. Musicians and creators shape contemporary culture and lifestyle, which makes them strong partners when it comes to communicating values like creativity, diversity, and modern living.

We conceived and produced an artist showcase that expressed Radisson's values both acoustically and visually. The live performance took place at the Sample Music Festival during Prolight+Sound 2022 in Frankfurt, creating a tangible brand experience for trade visitors and invited hotel guests.

To achieve this, we conceived and produced an artist showcase that expressed Radisson's values both acoustically and visually. The live performance took place at Prolight+Sound 2022 in Frankfurt, creating a tangible brand experience for trade visitors and invited hotel guests.

Based on a brand deep dive, we produced a modern music track and designed audio-reactive visuals tailored to the composition. The performance was presented multiple times across all four days of the event and received very positive reactions from the audience.

In parallel, we produced an image film based on a scripted storyboard. It follows the artist's day—from waking up at the hotel and having breakfast to technical prep for the evening performance. This narrative approach connected Radisson's brand values with the artist's perspective and resulted in authentic social content with strong feedback.